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Sunday, November 18, 2007

Marketing vs sales

This article: Marketing or Sales: Which is most important? by C.J. Hayden is worth reading. She is addressing the interface between marketing and selling efforts -- and the importance of converting and 'closing' leads generated by the marketing process.

(This blog and my bi-weekly newsletter are 100 per cent marketing since we have nothing to sell on these pages. Is this stuff good for sales? Absolutely -- besides direct leads that are passed on to the sales team, I'm seeing plenty of signs that it is helpful in the recruitment process -- great candidates for sales careers in our organization read this blog before applying. But we still have to follow up, properly.)

Thanks to Sonny Lykos for referring me to for this article.

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