Seth Godin's Meatball Sundae (review by Copyblogger) is an intriguing bit of writing -- the 'hook' sends you in a direction the opposite of what you would expect; taking you right back to the ringing endorsement. But the concepts here are really important in the current marketing environment. New media and resources are effective at marketing and selling new types of things ; they could well be a waste of time if you are hoping to get results selling 'old stuff'.
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2 comments:
Mark, it's getting too funny, the number of people, supposed marketing gurus, books, web sites, seminars, and more books from even newer authors.
"The new marketing realities" are the same as "the old marketing realities" of 1000 years ago and older.
1. Know your market.
2. Find out the desires, wants, and needs of your potential customer.
3. Get your potential customer interested in your product or service.
4. Once they do make a purchase, stay in touch with them and service the hell out of them.
5. Find out what else you can provide to them that will solidify your position as their preferred supplier or service provider.
So really, what's changed from the year 1000 and now? Bottom line is take care of your own people so they in turn can and will take care of your customers. I find it incredulous that such a time tested and proven concept is so hard to grasp by business people and their staff, who are also consumers of goods and services, and as such, should know better.
DUH!
Sonny, excellent points -- worthy of more attention and prominence than this comment!
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