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Monday, January 10, 2011

The Fighting Nature survey

So far, over the weekend, we've received 55 responses to the survey for the cover design of How Humans Fight Against the Laws of Nature -- and Lose by Bill Caswell.  The survey is giving us a clear idea of which cover readers find is their favorite, even as several readers add useful comments and suggest alternative approaches.

If you are planning a construction marketing campaign, I recommend this type of survey wen you are trying new ideas on for size.  If you keep the question(s) simple and easy to answer (no more than three questions), you will achieve meaningful and highly measurable results and not irritate readers with excessive mental clutter.

You can learn the survey results here.

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