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Saturday, April 14, 2007

A simple web presence

I like most of this post from Seth Godin,

His point is that small businesses can set up a very simple yet effective web presence without a lot of sophistication or effort by creating a functional blog, and using it as a basis for their 'website'. Not a bad approach as the blogging technology is really easy to set up and adapt, and service is free or very inexpensive.

I'm not as convinced about the value of his Squidoo lens -- it is his business, of course, and he has a bias there. But the "keep-it-simple" shows another approach to using the bog for marketing within the construction industry, and is worthwhile if you (or someone you know) has limited interest in a full-blown website or Internet technology.

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