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Monday, December 31, 2007

Ford Harding's resource

I've elevated Ford Harding's blog from the Construction Marketing Blogs to the Construction Marketing Resources section because of both the content quality and its frequent updating. In his latest posting, Another Way to Use Ancedotes, Harding relates the importance of narrative storytelling in marketing -- very much in line with Stephen Denning's Stephen Denning’s The Secret Language of Leadership, which I am currently reading.

If you know of blogs directly relevant to construction marketing, please feel free to let me know -- the link is free and I don't require a recirpocal back-link (though of course it is always appreciated).

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