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This blog posting, "Who clicks on ads? And what might this mean?" suggests that the people who click on Internet ads are unlikely to be the best demographic market -- lower-income rural housewives!
Obviously this posting does not take into account the fact that the advertiser can very clearly target and measure the results of their Internet advertising -- something that is much harder to do with conventional media. But it raises the question; and reality, that much advertising is indeed ineffective and wasted, and that other advertising (in conjunction with the overall business strategy) can assist in brand development -- and the comments validate this awareness. Finally, we need to consider the effectiveness and value of some of the construction industry vertical sites -- with enough content and value to truly deliver a qualified and measurable audience.
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