Another approach to blogging for construction marketing departments
Mary Beth Perring, a member of the Society for Marketing Professional Services (SMPS), responded on the SMPS listserve in response to my original posting there seeking suggestions for blogs related to AEC marketing, that the blog can in fact be a very useful internal organizational tool. "For example, I recently set up a group blog for the committee members of a large festival to use as a bulletin board and ongoing conversation hub between monthly meetings. Rather than receiving a lot of e-mails, they can just check the blog for updates. Only invitees are able to read, post or comment."
A good idea, indeed, especially for the business development/marketing departments of larger organizations/projects or where participants are spread over a large area.
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