Construction Marketing Ideas

At the symposium

Little computer time here -- so entry today is brief (I may have a longer posting this evening on the train back to Ottawa; apparently there will be wireless Internet there, and the train ride is five hours).

Lots of insights, value, relationships, connections, and business here -- the perfect venue for serious marketing. There are lessons for other associations and groups as well on how to create real value for the membership. Notably, the general contractors belonging to the Ontario General Contractors Association are seriously interested in practical guidance and instruction on matters such as labour negotiations, technology adaptation, and improved business practices -- and they can attend the event inexpensively (in part with the help of sponsoring businesses rightfully eager to gain access to this crucial group.

More later....