Busy times
Lots of writing to do this week -- and not so much time for blogging -- at least for the next few days. Lots of wonderful things are happening, however.
Here is a rather useful article suggesting what not to do when issuing a news release -- and reminding us that news releases have much more value these days now that they can be sent to wider audiences on the Internet (but they still need to be done properly.)
http://www.mpdailyfix.com/2007/04/six_telltale_signs_that_a_pres.html
Calculate Your Cost Per Lead
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When you calculate your cost per lead, you'll know what you need to spend
on marketing to meet your sales goals.
2 years ago
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